Sunday, June 5, 2016

Tide commercial
https://www.youtube.com/watch?v=m7Vv0mBd3QU

For some odd reason I always find laundry commercials incredibly interesting. I think by comparing their produce to another company's product, my attention is drawn. I then begin to wonder which is the better product. The intended audience of this specific commercial seems to be messy eaters or even mothers of messy eaters. I would say this because in this commercial it shows a young male character who gets a stain on his shirt. This commercial targets messy eaters because they aren't necessarily going to try this product that evidentially works so well if they don't have stains on their clothing. 
  • After watching this commercial, the target audience would hold the opinion that tide is an awesome product that is extremely effective. The company definitely appeals to these opinions because they show their product works by comparing their product to a similar product. The social connotation within the text is that tide can be successful in getting out any stains. The audience would assume this because it gets out a difficult pizza stain, so why wouldn't it be able to get out other difficult stain? In this commercial, the use of color is incredibly important. The audience sees that the stain was completely removed when tide was used. However, when the audience views the other product a stain is still present. The use of colors in this commercial shows that the tide product is effective. The overall purpose of this commercial is to convince the intended audience that the tide product is very effect, so they should switch products and use tide. I think that the commercial is incredibly successful in achieving its goal. I think after watching this commercial I am motivated to try this product and see if the product truly does work. This would encourage me to buy the specific product, which would increase tide's sales. 



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